Paperdolls offers a comprehensive, hand-picked collection of apparel, jewelry & accessories from the industry’s foremost contemporary & designer labels. Since its launch in 2005, paperdolls has become the go-to fashion staple in St. Louis. Along with renowned customer service, paperdolls delivers unparalleled wardrobe advice and is consistently rated as the best boutique in St. Louis.

Whether you are in the market for a dress or a romper; or maybe a one-of-a-kind gift for a friend, we have something for everyone. At paperdolls, we embrace the variety in fashion and aim to meet the continually evolving style needs of our customers. From urban to classic, timeless to trendy, we recognize the necessities in a wardrobe and seek to always provide you with on-trend, transitional styles. We take pride in offering quick shipping, top notch customer service and the trendiest clothing and accessories available. New styles arrive daily, so be sure to check back often.
The pd Shop Girls


Beth Morris & Carolyn Burghoff

It all started back in 2005 when we opened our first boutique in downtown St. Louis, Missouri. Founder, Carolyn Burghoff ran the whole show herself. From ordering & processing to helping customers on the sales floor, she was the very first shop girl. Beth Morris joined the partnership in 2008, and the pair relocated to a larger store in Kirkwood, Missouri. CB & BAM have gradually expanded paperdolls to four different locations across St. Louis to meet the needs of their customers. And finally, as demand again dictates, paperdolls online was born.

We are so excited to share the products we love to fashion-forward ladies across the country. Our philosophy is pretty simple: deliver a highly personalized, satisfying, and—above all—fun shopping experience for women of all ages. Whether you like to keep one step ahead of the trends, or if a subtle style is more your thing, we have hand-picked something for everyone. Our unprecedented growth, social media following and our years of loyal customers have humbled us, and we have come to think of you all as friends. Offering our customers, a one-of-a-kind shopping experience is always at the top of our list. We encourage you to follow paperdolls online and through our Instagram, Facebook, Pinterest, Snapchat & Twitter feeds. Our mission is to bring style to you, wherever you are, so get ready to fall in love with pd!